What is a Company Website about

• Gaurav Rastogi
• 06 Feb. 2017

Like sitting at a coffee-shop, whether reading alone, meeting friends or sharing amazing stories with strangers you just met. Do Loop's website is a seamless space for spirited storytelling.

The website is an interconnected space that could be experienced as doloop.io, on LinkedIn, as a Twitter handle, or as a Facebook fan page. The connection across these mediums is seamless, and the storytelling adapts to the medium that’s chosen. Our voice is spirited— always fresh, energetic and enthusiastic. As the host of this coffeeshop experience, we’re always ready to greet our customers, whether potential clients or employees or peers from the industry, and we’re ready to engage them with our unique take on the world. We love what we do, and it shows up in everything. This isn’t about building a bigger pipeline of clients and employees. It’s about having a bigger heart to hold everyone our lives touch.

"We love what we do, and it shows up in everything."

This isn’t about building a bigger pipeline of clients and employees. It’s about having a bigger heart to hold everyone our lives touch.

We humans know ourselves and the world around us through stories. Do Loop emphasises story-telling over content marketing because we want to build our human connections. Do Loop does some really interesting work with our clients and we’re also very curious about the world in which we operate. These both are sources of our stories, some our own, and some of things we’re interested in. Like readers in a fantasy novel, our customers (of the website) are sucked into the story and become part of the narrative themselves. They can’t keep aloof for long; they keep coming back to talk, learn and share.

Our tone is authentically spirited. We take the time to craft our message and have the patience to tell a great story.

We take the time to craft our message and have the patience to tell a great story. Our stories inform, inspire and engage. Our colors are fresh, our photos not stock, and our stories always spun right.

When a customer returns to the coffee shop, the host knows who they are and what they like. With the power of technology, we, too, know our customers and offer them a seamless experience.