We Have Bad News

• Gaurav Rastogi
• 14 Nov. 2015

If you just have a team of sales superstars, they are not going to make it.

They just cannot do it alone. A sales team isn’t a modern growth rocket. We meet companies every week, and this is the conversation they have just had (again). Maybe you’re about to have this too.

You have Doing Gaps, you have doing gaps, you have (got it)...

Changes to the way B2B companies buy is turning the world of selling upside down. The old playbook isn’t working for all the companies. Just having a sales team exposes companies to Doing Gaps that are going to drag them down very quickly.

Either your market has moved because of digital disruption and your old message has no takers. Or your leads funnel doesn’t exist, and your prospects hate being called cold with an offer to buy. Or your first sale isn’t translating into the cross-sell paradise you wanted to see.

There’s so much that can go wrong and does goes wrong every day.

The Sales Cycle of Doom works this way— company raises funding, hires a cracker-jack sales team, VP and reps included. The new team comes in and sniffs around for the incoming leads, ready to pounce. What leads!, the company asks, you’re supposed to bring them with you. Team says, Okay, tell us the story and give us a leads list. Company says, “you’re so smart, figure out the story yourself”. Team flounders around for a few months. The company starts looking for ways to fire, and team starts looking for ways to find jobs before being fired. Finally, the team is flushed out. Rinse. Repeat. In a couple of years, you’re down $2-10 million and have nothing to show for it.

"There’s no escaping this cycle of doom. Or is there? "

There has to be a way to build the modern growth rocket. Some of the prominent VCs talk about it— here’s what A16Z says, for instance.

We started Do-Loop because we believe that there’s a better way to fill the Doing Gaps to building your Growth Engine. That’s the great news!