Research

The evidence behind the thesis.

Stratigraphic core samples in a research archive
Free

The Retained Learning Thesis

Business models are up for an upgrade. Unit economics that compound become business economics that transform. An 8-card position paper.

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Free

Your Most Valuable Asset Walks Out Every Night

Indian IT spends $49K per employee and loses 28% of them annually. Evidence paper with 50+ academic citations.

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Email required

The AT-AT Strategy

Why the best-run companies are the most trapped -- and what to do about it.

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Interactive

ITES Stratigraphy

The geological structure of a $280 billion industry. Five components, nine calcification signals, twelve companies mapped.

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Interactive

Career Geology

Are you a Bactrian or a Dromedary? Seven questions. One diagnosis. Map your own career column.

What species is your career?
Interactive

The Handshake

Nine veto gates. 70% each. Combined: 4%. Toggle the gates and watch transformation die in real time.

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Interactive

The K-Curve

One line climbs. One line falls. The middle vanishes. Where does your company sit on the split?

See the divergence
50 Cards

Rustey's Koans

50 bumper stickers from Between a Rock and a Hard Place. Swipe, share, argue.

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Coming Soon

The Human Cost of Compute

What happens when your most expensive asset is also your most volatile.