Recently, I was called in to fix the proposals desk for a large company. The proposals team wrote $24 billion worth of proposals every year, but weren’t winning business. Everyone was concerned why. I asked to see some sample proposals. Now my eyes hurt from all that scrolling.
The average proposal was 150 pages long. Even for small value bids, the proposals were routinely more than forty pages long or more. I ask you-- who reads long-form documents these days?Read More